Innovative design, manufacture and distribution of sanitary equipment

All cisterns go for SIAMP’S new recruits

Flushed with the success of a double digit growth in 2016, flushing specialist SIAMP UK has recruited two new members to its team.
Managing Director Ashley Shires has created the company’s first UK Product Manager taken by Alex Holcroft, and appointed Stuart Tooley to handle accounts in the South East.
“Currently our biggest client base is plumbers and merchants”, says Ashley, “and now we are expanding the contract market to include builders and architects too.”
“Stuart will be building the SIAMP brand and assisting clients, while Alex will be analysing market data and developing new products.”
Founded in 1947, the innovative SIAMP is now a world leader in the design, manufacture and distribution of sanitary equipment.
Toilet seats, wall frames, concealed cisterns, flush valves & inlet valves, SIAMP designs, manufactures and distributes a large range of products and systems for toilet equipment.
Worldwide partner to many of the major ceramic manufacturers and a comprehensive distribution network, SIAMP is in constant touch with this ever-evolving market.
2017, says Ashley, sees the company investing heavily in the two ‘P’s’ – People and Products.


As a former plumbing merchant in North London Stuart Tooley was no newbie to the name SIAMP . . . a global flushing specialist and leading light in sanitaryware.
Now he is helping to raise brand awareness in his role as SIAMP’s new Sales Manager for the South East of England.
With more than 600 building and plumbing merchants in the area already stocking the company’s WC cisterns, valves, siphons and wall frames, Stuart plans to grow the company’s client base into both existing and new trade sectors.
A month into his new position Stuart says: “My main motivation for joining SIAMP is that it designs, manufactures and sells great products.
“It is a brand name that most people in the trade have fitted, but may not be aware they have fitted.”
The Motorsport fan and dad of two will be a client’s first point of contact after the office, adding: “We mainly supply to plumbing and building merchants, but we do have contact with developers and I will be working with our clients to represent SIAMP’s products to them.”
Welcoming Stuart on board, SIAMP’s Managing Director Ashley Shires adds: “Stuart comes to us with a wealth of knowledge and experience. He is a great addition to our team of four area sales managers.”


Having worked in the sanitaryware industry for more than 15 years, Alex Holcroft joins SIAMP as their first UK Product Manager.
Alex’s area of expertise is a combination of product development and market analysis and he will spend a proportion of his time collecting data directly from customers.
He says: “I can see great opportunities here, with the development of new and existing products, a stronger focus on how we differentiate our client base, we can instantly react to the individual needs of each client.”
“The UK market is a lot more stringent than other markets, each client is different, more so now than before, clients require upfront product data, documentation and certification, we need to be ahead of these requirements in order to provide a great service to existing clients, to reach new clients, and to drive further growth, that’s the primary focus of the role.”

When away from SIAMP, Alex, a triathlon competitor, is expecting his first child with wife Kim. Their baby is set to arrive in May, just six weeks before Alex takes part in his second Ironman race which consists of a 2.4 mile swim, 112 mile bike ride and 26.2 mile marathon!

• For more information about SIAMP and its range of industry leading products, visit: www.SIAMP.co.uk

Stuart TooleyStuart Tooley, SIAMP’s newly appointed South East Area Sales Manager
Alex HolcroftNew starter Alex Holcroft in the boardroom at the Oldham site